Business Survivability in SoHo, New York City
StreetSpring's 2026 analysis finds that the best business to open in SoHo is a Chiropractor Office with a 76.0% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Chiropractor Office in SoHo (76.0% average survival rate, 90.0% at best locations)
- Neighborhood rank: #173 of 180 neighborhoods in and around New York City
- Neighborhood average: 55.6% two-year survival across the business types ranked here
- Coverage: This ranking carries one row per business type and neighborhood. Its score is the projected chance of lasting two or more years, averaged across the price points StreetSpring scores separately in the tool (most types have 5). The 10 business types here are base types; the tool offers 500+ business types, counting each type at each of its price points.
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: October 2026 by Robert Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is SoHo a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in SoHo is a Chiropractor Office with a 76.0% chance of surviving at least 2 years across the neighborhood on average, with the best locations offering a 90.0% chance; next is a Convenience Store with a 74.1% chance, followed by a Clothing Store with a 73.0% chance.
Is SoHo a good place to start a business?
SoHo is ranked number 173 of 180 neighborhoods in and around New York City to start a business, with an average 55.6% chance of lasting two or more years across the business types ranked there.
- In SoHo, the strongest addresses for the top-ranked business type sit 14.0 points above that type's average.
- That said, the same business types at the worst-fit addresses in SoHo can drop substantially below average. The survivability gap between the best and worst addresses in a single neighborhood can be 20 points or more.
- With 97.0% of the local population employed, SoHo presents a stable consumer base: particularly for food, beverage, and service businesses that depend on repeat discretionary spending.
Employment and housing vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in SoHo?
With StreetSpring, location selection in SoHo moves from guesswork to a precise, address-level survivability score for any business type you're considering. StreetSpring's 2026 model ranks this area #1 in SoHo for a Chiropractor Office:
According to StreetSpring's 2026 analysis, this circle outlines the best area for a Chiropractor Office in SoHo. However, individual locations vary widely, and even in lower-scoring neighborhoods there are pockets that perform exceptionally well. StreetSpring's prediction model analyzes hundreds of factors across competition, spending on the specific potential business, projected revenue, projected market share, Revenue Capture Score, mobility patterns, and many more.
Check if this location is still available →
What are the best businesses to open in SoHo?
| # | Business type | Chance of lasting two or more years at a good address |
|---|---|---|
| 1 | Chiropractor Office | 89.6% |
| 2 | Convenience Store | 84.6% |
| 3 | Clothing Store | 84.1% |
| 4 | Bar | 84.0% |
| 5 | Hair Salon | 84.0% |
| 6 | Coffee Shop | 84.0% |
| 7 | Gym | 84.0% |
| 8 | Cafe | 83.8% |
| 9 | Laundromat | 83.6% |
| 10 | Spa | 83.6% |
Ties at a good address: Bar, Hair Salon, Coffee Shop and Gym are tied; Laundromat and Spa are tied. A tie is a tie: the rank column is the published file's order, which looks at the average and the best address next.
Highest Survivability in SoHo
- #1 Chiropractor Office is ranked #1 for top businesses to open in SoHo: 76.0% chance on average, best at 90.0%, challenging at 56.0%.
- #2 Convenience Store: 74.1% on average across SoHo; best at 85.0%, challenging at 49.0%.
- #3 Opening a Clothing Store in SoHo shows 73.0% average survivability. Top locations reach 85.0%; lower-end sites show 49.0%.
- #4 Bar (Ranked #4): 80.4% average in SoHo. Best-case storefronts: 84.0%. Challenging locations: 49.4%.
- #5 Hair Salon is ranked #5 for top businesses to open in SoHo: 76.2% chance on average, best at 84.0%, challenging at 48.0%.
Strong Performers in SoHo
- #6 Coffee Shop: 75.5% on average across SoHo; best at 84.0%, challenging at 48.0%.
- #7 Opening a Gym in SoHo shows 72.0% average survivability. Top locations reach 84.0%; lower-end sites show 48.0%.
- #8 Cafe (Ranked #8): 70.6% average in SoHo. Best-case storefronts: 84.0%. Challenging locations: 48.0%.
- #9 Laundromat is ranked #9 for top businesses to open in SoHo: 74.5% chance on average, best at 84.0%, challenging at 48.4%.
- #10 Spa: 70.5% on average across SoHo; best at 84.0%, challenging at 48.0%.
Top 3 Compared Nationally
- Chiropractor Office: See how this compares to other cities →
- Convenience Store: See how this compares to other cities →
- Clothing Store: See how this compares to other cities →
How much money could a business in SoHo make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, identifying the optimal address for your business type in SoHo starts with the Revenue Capture Score, the most important factor in choosing a location: StreetSpring's estimate of the revenue a business can capture at that address.
How StreetSpring calculates location value
- The right address for one business type may be the wrong one for another: always evaluate fit for your specific concept.
- A great product in the wrong location will underperform; an average product in the right location can thrive.
- Compare the Revenue Capture Score of each shortlisted address first: it is the top factor in choosing a location, and it estimates the revenue a business can capture there.
- StreetSpring scores survivability down to the exact storefront location.
What businesses should open next in SoHo?
The top businesses to open next in SoHo:
- Chiropractor Offices: 76.0% average survival rate, 90.0% at the best address
- Convenience Stores: 74.1% average survival rate
- Clothing Stores: 73.0% average survival rate
However, individual locations vary widely, and even in lower-scoring neighborhoods there are pockets that perform exceptionally well. StreetSpring has analyzed hundreds of thousands of business outcomes across major U.S. metros. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. With SoHo's 97.0% employment rate factored in, the businesses best positioned to succeed here are those that benefit from a well-employed, spending-capable local consumer base. Survivability scores are recalculated regularly as new competitors open and spending patterns shift: visit StreetSpring to see the current score for any open location in SoHo right now.
See the Survivability Score for your new business
Related Articles:
- See the New York City Business Survivability Rankings
- See the New York City Neighborhood Survivability Rankings
- Explore Chiropractor Office survivability across New York City neighborhoods
Frequently Asked Questions
Here are the most common questions about opening a business in SoHo.
What type of business should you rent your SoHo storefront to?
StreetSpring's analysis shows that the business categories with the strongest long-term lease retention in SoHo are Chiropractor Offices, Convenience Stores, and Clothing Stores.
- A great product in the wrong location will underperform; an average product in the right location can thrive.
- StreetSpring scores survivability down to the exact storefront location. Landlords can use StreetSpring to match their exact address to the tenant types most likely to stay open and paying rent for two or more years.
Related: See How Landlord Representatives in New York City Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your SoHo storefront to a Chiropractor Office?
The data shows a Chiropractor Office in SoHo is the safest long-term bet for a storefront there. Top locations reach 90.0% survivability; lower-end sites show 56.0%.
- StreetSpring scores survivability down to the exact storefront location.
What should I consider when opening a business in SoHo?
Before committing to any location in SoHo, the highest-priority metric to check is the Survivability Score: it encodes every relevant location factor into a single, actionable number.
- Revenue Capture Score comes first when comparing locations: it turns local competition and consumer spending into the share of revenue a business can expect to win.
- StreetSpring uses its own proprietary forecasting tools to identify the Revenue Capture Score for each unique business.
- The most current survivability data for SoHo is on StreetSpring, and a free 10-minute trial is enough to check your specific address.
See the best place for your business at StreetSpring.
Real estate professionals and business owners across 24 major metros use StreetSpring to ground their site-selection decisions in data, not guesswork. Aggregated survivability rankings for New York City are available in machine-readable format for research and integration purposes.
Full dataset for New York City: /resources/data/new-york-city-survivability-scores-2026.csv: includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.