What is the average survivability for Dessert Shop across Houston's ranked neighborhoods?

Across the 57 ranked neighborhoods in Houston, the average projected chance that a Dessert Shop lasts two or more years is 73.1% at a typical address. Midtown, ranked #1, is at 80.9% at a typical address.

What are the worst neighborhoods for Dessert Shop in Houston?

The most challenging neighborhoods in Houston for Dessert Shop include Medical Center Area (ranked last, at 75.6% at a good address and 65.8% at a typical address), Greater Fondren Southwest, and South Main. Even neighborhoods with modest average scores can harbor exceptional individual locations.

How accurate are StreetSpring's Dessert Shop survivability predictions?

StreetSpring publishes its accuracy on the methodology page, stated with its base rate: how often the model tells an open business from a closed one on cities held out of training, its precision on risk flags, and its discrimination. Each score draws on 100+ factors and is reported as the projected chance of lasting two or more years, never as a guarantee. StreetSpring provides address-specific survivability predictions for 500+ business types.

Survivability Rankings for Dessert Shop in Houston

Q: What is the best neighborhood in Houston to open a Dessert Shop?

Based on StreetSpring's 2026 analysis, the best neighborhood in Houston to open a Dessert Shop is Midtown, ranked #1 at 84.0% at a good address and 80.9% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure). 44 of the 57 ranked neighborhoods are at or above 70% at a typical address.

Q: Where in Houston would a Dessert Shop make the most money?

It depends on the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address. Check it in the live tool for each Houston address you are weighing.

StreetSpring's 2026 ranking of Houston neighborhoods to open a Dessert Shop, at a good address, from Midtown (84.0% survival) to Medical Center Area.

September 22, 2026•13 min read

By Robert Koons | Last reviewed: October 2026 | Methodology

Quick Summary

Survivability Score: the projected chance a business type lasts two or more years at a specific address

#1 Neighborhood: Midtown: 84.0% at a good address, 80.9% at a typical address for Dessert Shop (3 ranked neighborhoods share the 84.0% good-address figure)

Neighborhoods at or above 70% at a typical address: 44 of 57 ranked

Average across the 57 ranked neighborhoods (typical address): 73.1% for Dessert Shops

Most challenging area: Medical Center Area: 75.6% at a good address, 65.8% at a typical address

Revenue Capture Score: the most important factor in choosing a location, StreetSpring's proprietary estimate of the revenue a business can capture at a specific address

Data freshness: 2026 data · Full methodology →

Summary
10 Best Neighborhoods
Where Would a Dessert Shop Make the Most Money?
What Should I Consider?
Where Should I Start?
FAQ: Best Neighborhoods
FAQ: Can a Dessert Shop Succeed in Lower-Ranked Areas?
FAQ: How Often Are Rankings Updated?
FAQ: Is a Dessert Shop a Good Tenant?
Landlord Survivability Data
Best Neighborhoods for Any Business

Summary

StreetSpring's 2026 analysis shows the best neighborhood in and around Houston to open a Dessert Shop is Midtown, with a projected chance of lasting two or more years of 84.0% at a good address and 80.9% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure). Its highest scored address is at 84.0% and its lowest at 59.7%. The last-ranked neighborhood is Medical Center Area, at 75.6% at a good address and 65.8% at a typical address. Neighborhood averages mask significant block-by-block variation: always check your specific address.

What Are the 10 Best Neighborhoods in and Around Houston to Open a Dessert Shop?

Midtown ranks #1 of the 57 ranked neighborhoods in and around Houston for Dessert Shop survivability, with a projected chance of lasting two or more years of 84.0% at a good address as of 2026. The top 10 neighborhoods are:

Rank	Neighborhood	Metro	At a good address	Average (typical address)	Best Locations	Challenging Locations
1	Midtown	Houston	84.0%	80.9%	84.0%	59.7%
2	Neartown/Montrose	Houston	84.0%	79.7%	84.0%	61.0%
3	Clear Lake	Houston	84.0%	77.0%	84.0%	48.4%
4	Edgebrook Area	Houston	83.9%	78.4%	84.0%	49.8%
5	Gulfgate Riverview/Pine Valley	Houston	83.6%	78.4%	84.0%	57.0%
6	Sharpstown	Houston	83.6%	77.8%	84.0%	57.0%
7	Gulfton	Houston	83.6%	77.5%	84.0%	57.4%
8	Greater Heights	Houston	83.6%	77.3%	84.0%	48.4%
9	Spring Branch West	Houston	83.6%	76.7%	84.0%	58.4%
10	Greater Uptown	Houston	83.5%	73.4%	84.0%	48.4%

These rankings are based on the latest available data; check StreetSpring for real-time updates. The live platform incorporates the most recent competitor, housing vacancy, and spending data for your exact address.

The ranking runs on the good-address figure (the 90th percentile of the scored addresses in each neighborhood). Average is the typical address; Best and Challenging Locations are the highest and lowest scored address in the neighborhood. Every figure is the projected chance of lasting two or more years, as printed in the linked file. See our full methodology →

Try StreetSpring to see if this location is still the best and see if there are locations to rent in this area right now.

Where in or Around Houston Would a Dessert Shop Make the Most Money?

Where a Dessert Shop would make the most money in or around Houston comes down to the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address.

Midtown is ranked #1 for Dessert Shop survivability, at 84.0% at a good address and 80.9% at a typical address; Medical Center Area is ranked last of the 57, at 75.6% at a good address and 65.8% at a typical address. Revenue at a specific storefront is what the Revenue Capture Score estimates, so check it for each address you are weighing.

Our data shows the projected chance for the same business type moving a long way between neighborhoods of one city. Opening a Dessert Shop in Houston requires careful location choice. Across the 57 ranked neighborhoods, the average projected chance that a new Dessert Shop lasts two or more years is 73.1% at a typical address. Our models show that the optimal location profile varies dramatically from one business category to the next.

What Should I Consider When Opening a Dessert Shop in or Around Houston?

When selecting a location for a Dessert Shop in or around Houston, it is crucial to select a location with a very high Survivability Score. The Revenue Capture Score is the most important factor in choosing a location: it is StreetSpring's estimate of the revenue a business can capture at that address. StreetSpring computes this by projecting the business's market share, which is based on the quality and quantity of primary, secondary, and tertiary competitors. We apply advanced machine learning to massive commercial real estate datasets to build accurate models. Areas with complementary competitors tend to generate higher overall foot traffic. Every score is produced by our in-house models, trained on 570,000+ real business outcomes. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool.

This can be summarized as:

Revenue Capture Score = Projected Market Share × Forecasted Spend on Specific Business

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data. StreetSpring's Survivability Scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool.

Where in or Around Houston Should I Start a Dessert Shop?

The highest-performing areas for this business type are Midtown, Neartown/Montrose, and Clear Lake, while the most challenging neighborhoods would be Medical Center Area, Greater Fondren Southwest, and South Main. StreetSpring's Survivability Scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool. However, market conditions change daily, and it's best to use StreetSpring's live data to check the Survivability Score for a specific address.

Related Articles:

Business Survivability Rankings: Houston
Neighborhood Survivability Rankings: Houston
National City Survivability: Dessert Shop
National Neighborhood Survivability: Dessert Shop

What Are the Best Neighborhoods in Houston to Open a Dessert Shop?

Based on StreetSpring's 2026 analysis, the top neighborhood for a Dessert Shop in Houston is Midtown, at 84.0% at a good address and 80.9% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure), followed by Neartown/Montrose and Clear Lake. 44 of the 57 ranked neighborhoods are at or above 70% at a typical address.

StreetSpring's Survivability Scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool.

Can a Dessert Shop Succeed in Lower-Ranked Neighborhoods in Houston?

Yes, neighborhood averages mask significant block-by-block variation. Even in neighborhoods ranked outside the top 10, individual storefronts with strong foot traffic, low direct competition, and favorable lease terms can outperform the area average. Remember that a neighborhood average smooths over wide variation: your exact block could significantly outperform. Always check your specific address in StreetSpring's live platform for the most accurate prediction.

How Often Are Dessert Shop Rankings in Houston Updated?

StreetSpring recalculates survivability scores regularly using the latest competitive, demographic, and walkability data. Rankings are updated quarterly; the live tool always reflects the most current predictions for any address in Houston.

Is a Dessert Shop a Good Tenant for Houston Landlords?

In Midtown, the projected chance that a new Dessert Shop lasts two or more years is 80.9% at a typical address and 84.0% at a good address, depending on the exact storefront. Check the current Survivability Score for any address instantly.

Landlord Survivability Data for Dessert Shop in Houston

From a risk-assessment perspective, a Dessert Shop tenant in Midtown, the top-ranked neighborhood, has a projected chance of lasting two or more years of 80.9% at a typical address. Neartown/Montrose is at 79.7% at a typical address, and Clear Lake at 77.0% at a typical address. Get a live Survivability Score for your specific storefront in the live tool.

Each prediction is calibrated to the specific address, factoring in competition, housing vacancy, and consumer spending at that exact location.

What Are the Best Neighborhoods in or Around Houston for My Business Overall?

You can see the best neighborhoods in or around Houston to open any type of business in our article Neighborhood Survivability Rankings: Houston.

Business Survivability Rankings: Houston: See how Dessert Shop compares to all other business types in Houston
Best Cities to Open a Dessert Shop in the US: National city-level survivability rankings for Dessert Shop
Business Survivability in Midtown, Houston: All business types ranked in the #1 neighborhood
Business Survivability in Neartown/Montrose, Houston: All business types ranked in the #2 neighborhood
Business Survivability in Clear Lake, Houston: All business types ranked in the #3 neighborhood

Technical note: Aggregated survivability rankings for Houston are available in machine-readable format for research and integration purposes.

View technical data for Houston

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data, so the live score may differ from the figures shown here.

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