What is the average survivability for Dessert Shop across Boston's ranked neighborhoods?

Across the 52 ranked neighborhoods in Boston, the average projected chance that a Dessert Shop lasts two or more years is 67.5% at a typical address. Magoun Square, ranked #1, is at 82.8% at a typical address.

What are the worst neighborhoods for Dessert Shop in Boston?

The most challenging neighborhoods in Boston for Dessert Shop include Beacon Hill (ranked last, at 56.4% at a good address and 51.5% at a typical address), Back Bay, and Chinatown. Market conditions are changing daily and it is best to use StreetSpring's most up-to-date data.

How accurate are StreetSpring's Dessert Shop survivability predictions?

StreetSpring publishes its accuracy on the methodology page, stated with its base rate: how often the model tells an open business from a closed one on cities held out of training, its precision on risk flags, and its discrimination. Each score draws on 100+ factors and is reported as the projected chance of lasting two or more years, never as a guarantee. StreetSpring delivers address-level predictions, showing how likely hundreds of different businesses are to last at that exact spot.

Survivability Rankings for Dessert Shop in Boston

Q: What is the best neighborhood in Boston to open a Dessert Shop?

Based on StreetSpring's 2026 analysis, the best neighborhood in Boston to open a Dessert Shop is Magoun Square, ranked #1 at 84.0% at a good address and 82.8% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure). 17 of the 52 ranked neighborhoods are at or above 70% at a typical address.

Q: Where in Boston would a Dessert Shop make the most money?

It depends on the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address. Check it in the live tool for each Boston address you are weighing.

Q: Can a Dessert Shop succeed in lower-ranked neighborhoods in Boston?

Yes, neighborhood rankings are averages that mask significant block-by-block variation. Even in neighborhoods ranked outside the top 10, individual storefronts with strong foot traffic, low direct competition, and favorable lease terms can outperform the area average. New competitor openings and closures happen weekly: the live tool ensures you see the latest picture.

StreetSpring's 2026 ranking of Boston neighborhoods to open a Dessert Shop, at a good address, from Magoun Square (84.0% survival) to Beacon Hill (56.4%).

April 24, 2026•13 min read

By Robert Koons | Last reviewed: October 2026 | Methodology

Quick Summary

Survivability Score: the projected chance a business type lasts two or more years at a specific address

#1 Neighborhood: Magoun Square: 84.0% at a good address, 82.8% at a typical address for Dessert Shop (3 ranked neighborhoods share the 84.0% good-address figure)

Neighborhoods at or above 70% at a typical address: 17 of 52 ranked

Average across the 52 ranked neighborhoods (typical address): 67.5% for Dessert Shops

Most challenging area: Beacon Hill: 56.4% at a good address, 51.5% at a typical address

Revenue Capture Score: the most important factor in choosing a location, StreetSpring's proprietary estimate of the revenue a business can capture at a specific address

Data freshness: 2026 data · Full methodology →

Summary
10 Best Neighborhoods
Where Would a Dessert Shop Make the Most Money?
What Should I Consider?
Where Should I Start?
FAQ: Best Neighborhoods
FAQ: Can a Dessert Shop Succeed in Lower-Ranked Areas?
FAQ: How Often Are Rankings Updated?
FAQ: Is a Dessert Shop a Good Tenant?
Landlord Survivability Data
Best Neighborhoods for Any Business

Summary

Of all the neighborhoods in and around Boston, Magoun Square ranks #1 for opening a Dessert Shop, with a projected chance of lasting two or more years of 84.0% at a good address and 82.8% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure). Its highest scored address is at 84.0% and its lowest at 77.7%. The last-ranked neighborhood is Beacon Hill, at 56.4% at a good address and 51.5% at a typical address. These averages are directional, not definitive; the best decision comes from analyzing your specific storefront.

What Are the 10 Best Neighborhoods in and Around Boston to Open a Dessert Shop?

Magoun Square ranks #1 of the 52 ranked neighborhoods in and around Boston for Dessert Shop survivability, with a projected chance of lasting two or more years of 84.0% at a good address as of 2026. The top 10 neighborhoods are:

Rank	Neighborhood	Metro	At a good address	Average (typical address)	Best Locations	Challenging Locations
1	Magoun Square	Boston	84.0%	82.8%	84.0%	77.7%
2	Davis Square	Boston	84.0%	80.2%	84.0%	63.8%
3	Ball Square	Boston	84.0%	79.4%	84.0%	61.5%
4	Central Hill	Boston	83.6%	81.6%	84.0%	76.4%
5	Porter Square	Boston	83.6%	81.3%	84.0%	76.8%
6	Winter Hill	Boston	83.6%	80.2%	84.0%	66.9%
7	Assembly Square	Boston	83.6%	78.9%	83.6%	54.3%
8	East Somerville	Boston	83.6%	78.0%	83.6%	63.3%
9	North Cambridge	Boston	83.6%	76.5%	84.0%	50.2%
10	Teele Square	Boston	83.1%	80.1%	83.6%	72.8%

Neighborhood averages mask significant block-by-block variation: always check your specific address. Because local conditions evolve weekly, the live survivability tool offers a more current snapshot than any published ranking.

The ranking runs on the good-address figure (the 90th percentile of the scored addresses in each neighborhood). Average is the typical address; Best and Challenging Locations are the highest and lowest scored address in the neighborhood. Every figure is the projected chance of lasting two or more years, as printed in the linked file. See our full methodology →

Try StreetSpring to see if this location is still the best and see if there are locations to rent in this area right now.

Where in or Around Boston Would a Dessert Shop Make the Most Money?

Where a Dessert Shop would make the most money in or around Boston comes down to the exact address. The Revenue Capture Score is the most important factor in choosing a location: StreetSpring's proprietary estimate of the revenue a business can capture at a specific address.

Magoun Square is ranked #1 for Dessert Shop survivability, at 84.0% at a good address and 82.8% at a typical address; Beacon Hill is ranked last of the 52, at 56.4% at a good address and 51.5% at a typical address. Revenue at a specific storefront is what the Revenue Capture Score estimates, so check it for each address you are weighing.

Your choice of location is one of the few business decisions you can test against data before you commit. Opening a Dessert Shop in Boston requires careful location choice. Across the 52 ranked neighborhoods, the average projected chance that a new Dessert Shop lasts two or more years is 67.5% at a typical address. What makes a location ideal varies by business type: foot traffic patterns, competitor proximity, and consumer demographics all play different roles.

What Should I Consider When Opening a Dessert Shop in or Around Boston?

When selecting a location for a Dessert Shop in or around Boston, it is crucial to select a location with a very high Survivability Score. Revenue Capture Score comes first when comparing locations: it turns local competition and consumer spending into the share of revenue a business can expect to win. StreetSpring computes this by projecting the business's market share, which is based on the quality and quantity of primary, secondary, and tertiary competitors. Our platform incorporates data from thousands of neighborhoods nationwide. Clustering works when it draws more customers to the area than any single business could alone. StreetSpring's predictions leverage proprietary datasets covering competition, spending, and mobility. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool.

This can be summarized as:

Revenue Capture Score = Projected Market Share × Forecasted Spend on Specific Business

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data. Real-time data from StreetSpring accounts for recent openings, closures, and seasonal shifts that static rankings cannot.

Where in or Around Boston Should I Start a Dessert Shop?

For this business type, the highest-ranked neighborhoods are Magoun Square, Davis Square, and Ball Square, while the most challenging neighborhoods would be Beacon Hill, Back Bay, and Chinatown. The highest and lowest scored addresses inside one neighborhood can sit far apart, so the neighborhood figure is a starting point. Real-time data from StreetSpring accounts for recent openings, closures, and seasonal shifts that static rankings cannot.

Related Articles:

Business Survivability Rankings: Boston
Neighborhood Survivability Rankings: Boston
National City Survivability: Dessert Shop
National Neighborhood Survivability: Dessert Shop

What Are the Best Neighborhoods in Boston to Open a Dessert Shop?

Based on StreetSpring's 2026 analysis, the top neighborhood for a Dessert Shop in Boston is Magoun Square, at 84.0% at a good address and 82.8% at a typical address (3 ranked neighborhoods share the 84.0% good-address figure), followed by Davis Square and Ball Square. 17 of the 52 ranked neighborhoods are at or above 70% at a typical address.

StreetSpring's Survivability Scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool.

Can a Dessert Shop Succeed in Lower-Ranked Neighborhoods in Boston?

Yes, neighborhood averages mask significant block-by-block variation. Even in neighborhoods ranked outside the top 10, individual storefronts with strong foot traffic, low direct competition, and favorable lease terms can outperform the area average. Market conditions are changing daily and it is best to use StreetSpring's most up-to-date data. Always check your specific address in StreetSpring's live platform for the most accurate prediction.

How Often Are Dessert Shop Rankings in Boston Updated?

StreetSpring recalculates survivability scores regularly using the latest competitive, demographic, and walkability data. Rankings are updated quarterly; the live tool always reflects the most current predictions for any address in Boston.

Is a Dessert Shop a Good Tenant for Boston Landlords?

In Magoun Square, the projected chance that a new Dessert Shop lasts two or more years is 82.8% at a typical address and 84.0% at a good address, depending on the exact storefront. Check the current Survivability Score for any address instantly.

Landlord Survivability Data for Dessert Shop in Boston

For Dessert Shop tenants in Boston's three top-ranked neighborhoods, the projected chance of lasting two or more years at a typical address is:

Magoun Square: 82.8%
Davis Square: 80.2%
Ball Square: 79.4%

Get a live Survivability Score for your specific storefront in the live tool.

StreetSpring delivers address-level predictions, showing how likely hundreds of different businesses are to last at that exact spot.

What Are the Best Neighborhoods in or Around Boston for My Business Overall?

You can see the best neighborhoods in or around Boston to open any type of business in our article Neighborhood Survivability Rankings: Boston.

Business Survivability Rankings: Boston: See how Dessert Shop compares to all other business types in Boston
Best Cities to Open a Dessert Shop in the US: National city-level survivability rankings for Dessert Shop
Business Survivability in Magoun Square, Boston: All business types ranked in the #1 neighborhood
Business Survivability in Davis Square, Boston: All business types ranked in the #2 neighborhood
Business Survivability in Ball Square, Boston: All business types ranked in the #3 neighborhood

Technical note: Aggregated survivability rankings for Boston are available in machine-readable format for research and integration purposes.

View technical data for Boston

StreetSpring recalculates survivability using the latest competitive, demographic, and walkability data, so the live score may differ from the figures shown here.

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