Business Survivability in Wellesley, Boston
StreetSpring's 2026 analysis finds that the best business to open in Wellesley is a Chiropractor Office with a 67.0% chance of surviving at least 2 years across the neighborhood on average.
Quick Summary
- Survivability Score: the projected chance a business type lasts two or more years at a specific address
- Best business: a Chiropractor Office in Wellesley (67.0% average survival rate, 90.0% at best locations)
- Town rank: #70 of 72 towns around Boston
- Town average: an average Survivability Score of 56.1% across the business types ranked here
- Coverage: This ranking carries one row per business type and neighborhood. Its score is the projected chance of lasting two or more years, averaged across the price points StreetSpring scores separately in the tool (most types have 5). The 10 business types here are base types; the tool offers 500+ business types, counting each type at each of its price points.
- Rankings updated quarterly with latest market data
- Detailed methodology
Last reviewed: October 2026 by Robert Koons, Founder & CEO, StreetSpring
In this article:
- Summary
- Is Wellesley a good place to start a business?
- How to find the best location
- Best businesses to open
- How much money could a business make?
- What businesses should open next?
- Frequently Asked Questions
Summary
StreetSpring's 2026 analysis finds that the best business to open in Wellesley is a Chiropractor Office with a 67.0% chance of surviving at least 2 years across the neighborhood on average, with the best locations offering a 90.0% chance; next is a Convenience Store with a 61.3% chance, followed by a Clothing Store with a 58.5% chance.
Is Wellesley a good place to start a business?
Wellesley holds the #70 position of 72 towns around Boston for new business survivability, with an average score of 56.1% across the business types ranked there.
- For the top-ranked business type, the best addresses in Wellesley score 23.0 points higher on the two-year chance than its average there.
- That said, the same business types at the worst-fit addresses in Wellesley can drop substantially below average. The survivability gap between the best and worst addresses in a single neighborhood can be 20 points or more.
- With 96.1% of the local population employed, Wellesley presents a stable consumer base: particularly for food, beverage, and service businesses that depend on repeat discretionary spending.
Employment and housing vacancy figures sourced from the U.S. Census Bureau American Community Survey.
How can you find the best location to open a business in Wellesley?
The right address in Wellesley can mean a 20-point survivability difference from an average one: StreetSpring identifies exactly which addresses are worth pursuing. Below is the best location for a Chiropractor Office in Wellesley:
The highlighted area represents the address in Wellesley that StreetSpring's 2026 analysis ranks highest for a Chiropractor Office survivability. StreetSpring's survivability scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool. StreetSpring's scoring incorporates hundreds of inputs, including competitive quality and density, projected consumer spending, Revenue Capture Score, and local demand patterns.
Check if this location is still available →
What are the best businesses to open in Wellesley?
| # | Business type | Chance of lasting two or more years at a good address |
|---|---|---|
| 1 | Chiropractor Office | 88.7% |
| 2 | Convenience Store | 83.6% |
| 3 | Clothing Store | 83.2% |
| 4 | Coffee Shop | 82.6% |
| 5 | Cafe | 82.1% |
| 6 | Veterinary Clinic | 78.1% |
| 7 | Spa | 77.7% |
| 8 | Hair Salon | 75.9% |
| 9 | Gym | 73.6% |
| 10 | Laundromat | 72.8% |
Highest Survivability in Wellesley
- #1 Chiropractor Office (Ranked #1): 67.0% average in Wellesley. Best-case storefronts: 90.0%. Challenging locations: 56.4%.
- #2 Convenience Store is ranked #2 for top businesses to open in Wellesley: 61.3% chance on average, best at 85.0%, challenging at 49.0%.
- #3 Clothing Store: 58.5% on average across Wellesley; best at 85.0%, challenging at 49.0%.
- #4 Opening a Coffee Shop in Wellesley shows 61.0% average survivability. Top locations reach 84.0%; lower-end sites show 48.9%.
- #5 Cafe (Ranked #5): 63.7% average in Wellesley. Best-case storefronts: 84.0%. Challenging locations: 48.9%.
Strong Performers in Wellesley
- #6 Veterinary Clinic is ranked #6 for top businesses to open in Wellesley: 64.9% chance on average, best at 90.0%, challenging at 56.0%.
- #7 Spa: 63.5% on average across Wellesley; best at 84.0%, challenging at 48.4%.
- #8 Opening a Hair Salon in Wellesley shows 60.2% average survivability. Top locations reach 84.0%; lower-end sites show 48.0%.
- #9 Gym (Ranked #9): 56.5% average in Wellesley. Best-case storefronts: 84.0%. Challenging locations: 48.0%.
- #10 Laundromat is ranked #10 for top businesses to open in Wellesley: 58.7% chance on average, best at 84.0%, challenging at 48.0%.
Top 3 Compared Nationally
- Chiropractor Office: See how this compares to other cities →
- Convenience Store: See how this compares to other cities →
- Clothing Store: See how this compares to other cities →
How much money could a business in Wellesley make?
Best location vs. average location
Based on StreetSpring's 2026 analysis, going with one of the top-scoring locations in the neighborhood rather than an average one in Wellesley starts with the Revenue Capture Score, the most important factor in choosing a location: StreetSpring's estimate of the revenue a business can capture at that address.
How StreetSpring calculates location value
- StreetSpring calculates survivability for each business type separately at each address, so the best location for your concept may differ from the neighborhood's overall top-ranked site.
- A business's location is one of the few things about its future you can check in advance.
- The Revenue Capture Score is the most important factor in choosing a location: it is StreetSpring's estimate of the revenue a business can capture at that address.
- StreetSpring provides address-specific survivability predictions for 500+ business types.
What businesses should open next in Wellesley?
The top businesses to open next in Wellesley:
- Chiropractor Offices: 67.0% average survival rate, 90.0% at the best address
- Convenience Stores: 61.3% average survival rate
- Clothing Stores: 58.5% average survival rate
StreetSpring's survivability scores are updated regularly, so the most accurate prediction for your exact storefront is always available in the live tool. Our models are built using machine learning trained on millions of commercial real estate data points. StreetSpring scores 500+ business types: 153 base business types, most of them at 5 price points, which is 569 type-and-price combinations you can choose in the tool. The 2.1% housing vacancy rate in Wellesley describes the neighborhood as a whole; survivability still depends heavily on choosing the right address within it. The data behind these rankings is updated regularly, so the best available storefront in Wellesley today may score differently than it did last month: check StreetSpring's live tool for the current picture.
See the Survivability Score for your new business
Related Articles:
- See the Boston Business Survivability Rankings
- See the Boston Neighborhood Survivability Rankings
- Explore Chiropractor Office survivability across Boston neighborhoods
Frequently Asked Questions
Here are the most common questions about opening a business in Wellesley.
What type of business should you rent your Wellesley storefront to?
For landlords in Wellesley, StreetSpring's 2026 analysis identifies Chiropractor Offices, Convenience Stores, and Clothing Stores as the business types most likely to produce stable, long-term tenancy.
- A business's location is one of the few things about its future you can check in advance.
- StreetSpring provides address-specific survivability predictions for 500+ business types. StreetSpring's tool, free for a 10-minute trial, lets you check the survivability score for any business type at any address in Wellesley: a powerful filter when evaluating prospective tenants.
Related: See How Landlord Representatives in Boston Can Reduce Vacancy & Increase Tenant Longevity
Should you rent your Wellesley storefront to a Chiropractor Office?
Yes, StreetSpring's analysis finds that a Chiropractor Office would be the best type of business to rent your storefront to, with a potential 90.0% chance of lasting more than 2 years; however depending on your location, the chances could drop to a 56.4% chance.
- StreetSpring provides address-specific survivability predictions for 500+ business types.
What should I consider when opening a business in Wellesley?
Don't commit to a storefront in Wellesley without first checking its Survivability Score: two addresses on the same block can carry different projected chances.
- StreetSpring's proprietary Revenue Capture Score, the revenue a business can capture at a specific address, is the factor that matters most when choosing where to open.
- Each forecast is specific to the exact address and business type, generated by StreetSpring's internally developed prediction engine.
- StreetSpring's live survivability scores start with a free 10-minute trial: check your specific address now.
See the best place for your business at StreetSpring.
Powered by machine learning models trained on real business outcomes, StreetSpring delivers actionable insights. Aggregated survivability rankings for Boston are available in machine-readable format for research and integration purposes.
Full dataset for Boston: /resources/data/boston-survivability-scores-2026.csv: includes all business subtypes, all neighborhoods, survivability scores, and tier assignments. Licensed under CC BY 4.0.